КЕЙС

КЕЙС

Outranking the national firms

Outranking the national firms

Learn about our work with digital service provider, EasyTax

Learn about our work with digital service provider, EasyTax

A minimalist workspace featuring a sleek blue speaker and keyboard against a simple blue background.
A minimalist workspace featuring a sleek blue speaker and keyboard against a simple blue background.

Рынки

EasyTax

Рынки

EasyTax

Индустрия

Services

Индустрия

Services

Период

120 Days

Период

120 Days

Проблема

National competitors dominated every AI query

  • National tax firms appeared in 9 out of 10 ChatGPT responses for tax strategy queries

  • EasyTax had deep expertise but zero AI visibility despite strong local reputation

  • Buyers asking AI for tax planning advice never discovered regional options

Challenge

National competitors dominated every AI query

  • National tax firms appeared in 9 out of 10 ChatGPT responses for tax strategy queries

  • EasyTax had deep expertise but zero AI visibility despite strong local reputation

  • Buyers asking AI for tax planning advice never discovered regional options

Challenge

Задача

Перевести бренд из категории «хорошо ранжируется в Google, но невидим в AI-ответах» в категорию «первым делом называют модели» — и делать это измеримо, по рынкам и направлениям.

Решение

Reverse-engineered competitor citations to build a winning strategy

  • Mapped which tax scenarios competitors owned in AI answers

  • Rewrote tax guides with direct Q&A formatting that answered the exact prompts buyers used with AI

  • Built entity clarity that positioned EasyTax alongside national firms in knowledge graphs

Solution

Reverse-engineered competitor citations to build a winning strategy

  • Mapped which tax scenarios competitors owned in AI answers

  • Rewrote tax guides with direct Q&A formatting that answered the exact prompts buyers used with AI

  • Built entity clarity that positioned EasyTax alongside national firms in knowledge graphs

Solution

Результаты

AI Citations

6x

6x

AI Citations

6x

6x

Share-of-voice

+10%

+10%

Share-of-voice

+10%

+10%

AI-Referred Leads

+32%

+32%

AI-Referred Leads

+32%

+32%

ХОТИТЕ УВЕЛИЧИТЬ ИИ-ВИДИМОСТЬ ВАШЕГО БРЕНДА?

Проведём аудит, покажем, где бренд теряется в ИИ-ответах, и составим план действий. Оставьте заявку и разберём ваш кейс.

ХОТИТЕ УВЕЛИЧИТЬ ИИ-ВИДИМОСТЬ ВАШЕГО БРЕНДА?

Проведём аудит, покажем, где бренд теряется в ИИ-ответах, и составим план действий. Оставьте заявку и разберём ваш кейс.