КЕЙС
КЕЙС
Winning against giants in AI search
Winning against giants in AI search
Learn about our work with logistics company, Mastermail.
Learn about our work with logistics company, Mastermail.
Рынки
Mastermail
Рынки
Mastermail
Индустрия
Logistics
Индустрия
Logistics
Период
120 Days
Период
120 Days
Проблема
Big players dominated every AI recommendation
Mastermail had superior service and lower costs but zero AI visibility
Prospects asking AI for logistics solutions never discovered mid-sized alternatives
Content focused on general capabilities, not the pain points AI users searched for
Challenge
Big players dominated every AI recommendation
Mastermail had superior service and lower costs but zero AI visibility
Prospects asking AI for logistics solutions never discovered mid-sized alternatives
Content focused on general capabilities, not the pain points AI users searched for
Challenge
Задача
Перевести бренд из категории «хорошо ранжируется в Google, но невидим в AI-ответах» в категорию «первым делом называют модели» — и делать это измеримо, по рынкам и направлениям.
Решение
Targeted the exact queries their buyers asked AI tools.
Identified high-intent logistics questions (last-mile delivery, cost optimization, regional coverage) that bigger players didn't address
Built targeted guides answering "how to reduce shipping costs" and "best logistics provider for [industry]" queries
Implemented schema markup highlighting pricing transparency and regional expertise
Created comparison content positioning Mastermail against giants on service quality and responsiveness
Solution
Targeted the exact queries their buyers asked AI tools.
Identified high-intent logistics questions (last-mile delivery, cost optimization, regional coverage) that bigger players didn't address
Built targeted guides answering "how to reduce shipping costs" and "best logistics provider for [industry]" queries
Implemented schema markup highlighting pricing transparency and regional expertise
Created comparison content positioning Mastermail against giants on service quality and responsiveness
Solution
Результаты
AI Citations
6x
6x
AI Citations
6x
6x
Share-of-voice
+10%
+10%
Share-of-voice
+10%
+10%
AI-Referred Leads
+32%
+32%
AI-Referred Leads
+32%
+32%
ХОТИТЕ УВЕЛИЧИТЬ ИИ-ВИДИМОСТЬ ВАШЕГО БРЕНДА?
Проведём аудит, покажем, где бренд теряется в ИИ-ответах, и составим план действий. Оставьте заявку и разберём ваш кейс.
ХОТИТЕ УВЕЛИЧИТЬ ИИ-ВИДИМОСТЬ ВАШЕГО БРЕНДА?
Проведём аудит, покажем, где бренд теряется в ИИ-ответах, и составим план действий. Оставьте заявку и разберём ваш кейс.